Bob Boewe - The Spice Merchant

April 8, 2024

In 1985, The Spice Merchant made the huge decision to install a Sivetz Coffee Roaster in order to have complete control over coffee quality and freshness. Within two months of installation, the coffee market went crazy because of a drought in Brazil. Green coffee prices almost doubled. Bob was afraid he had made the biggest business mistake of his life. Join us to find out how he overcame these obstacles and continued providing the finest, freshly ground coffee in the area at fair prices.

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